Your Visual Identity
The part of your company's corporate identity that is visual is generally
referred to as the visual identity.
Every company has one, whether the members of the company are aware of
it or not. Some companies neglect their visual identity while others nurture
and develop theirs with eventual rewards of higher sales and stronger
profile in their market.
Your Design
Programme
The majority of your
companys' visual identity can be controlled by developing a Design
Programme, a plan that specifies the visual forms that your company
wants to use to present itself.
Through a design
programme developed by us, your company can inform people inside and outside
the organisation what you do and how you see yourself in the future.
The goals
of your Design Programme
When someone works
for, buys from or otherwise deals with your company they become associated
with you and assimilate a little of your identity. It is important for
your company to build an identity that is attractive to the relevant internal
and external groups.
Your design programme produced by Swan Design will be a dynamic statement
of your aspirations, a statement that inspires employees and helps to
improve company performance and customer satisfaction. There are three
ways in which your design programme can do this:
External identification: by increasing your company¹s
visibility for relevant external groups such as customers, business partners,
investors, journalists and public authorities. All the myriad ways in
which these groups perceive you adds up to the image of your company.
Internal identification: by contributing to your company¹s
self-understanding and in this way increasing the motivation and loyalty
of your employees.
Economy: Improved internal and external identification will
boost sales, cost effectiveness and reduce production costs.
(see 'examples
of our work': Isis)
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