Your Visual Identity
The part of your company's corporate identity that is visual is generally referred to as the visual identity.
Every company has one, whether the members of the company are aware of it or not. Some companies neglect their visual identity while others nurture and develop theirs with eventual rewards of higher sales and stronger profile in their market.

Your Design Programme
The majority of your companys' visual identity can be controlled by developing a Design Programme, a plan that specifies the visual forms that your company wants to use to present itself.

Through a design programme developed by us, your company can inform people inside and outside the organisation what you do and how you see yourself in the future.

The goals of your Design Programme
When someone works for, buys from or otherwise deals with your company they become associated with you and assimilate a little of your identity. It is important for your company to build an identity that is attractive to the relevant internal and external groups.
Your design programme produced by Swan Design will be a dynamic statement of your aspirations, a statement that inspires employees and helps to improve company performance and customer satisfaction. There are three ways in which your design programme can do this:

External identification: by increasing your company¹s visibility for relevant external groups such as customers, business partners, investors, journalists and public authorities. All the myriad ways in which these groups perceive you adds up to the image of your company.
Internal identification: by contributing to your company¹s self-understanding and in this way increasing the motivation and loyalty of your employees.
Economy: Improved internal and external identification will boost sales, cost effectiveness and reduce production costs.

(see 'examples of our work': Isis)